The answer is a resounding YES, but the number of loan officers has probably been cut in half, if not more in the past few years or so. It seems most of the smart money already refinancedor made home purchases before values went up. But there are a number of questions you need to ask yourself before setting out in the mortgage industry as a loan officer.
Buying a house can be a stressful process, particularly for a first-time buyer. Getting approved for a mortgage loan can be one of the greatest sources of anxiety. One of the biggest factors for a client in choosing a loan officer is finding someone they trust.
Since taking out a mortgage has such serious implications, people need to feel like they can get their questions answered by someone who has their best interest at the forefront, and has knowledge of the market. Assuming those traits describe you, how can you market yourself in a way that demonstrates that you are a trustworthy loan officer to work with?
Here are 3 marketing ideas for loan officers to help you get more leads: Be a Teacher, Not a Salesman A strange thing happens when you become an expert on a given topic. You often forget what it was like to not be an expert. The good news is — being a teacher is also an outstanding tactic when it comes to marketing ideas for loan officers.
This is also an opportunity to build your own brand, as a loan officer who is a true expert in the field and someone that will be open and honest with their clients. This whole idea is pretty simple — people search Google for just about everything, including virtually everything you can think of about getting a mortgage and buying a house.
The first way is to simply write down the most common questions you hear, and then take time to answer those questions on your website in a more general way. If someone asked you that question, you can rest assured that many other people are asking the same question of Google. The second way is similar to the first.
The ideal strategy is to find keywords that have low competition — meaning that you can rank on page 1 of Google faster and easier. Using our keyword research tool, Long Tail ProI found thousands of keyword ideas related to mortgages and home buying.
Knowing that we want to target keywords with low competition meaning I can rank for them in GoogleI found this keyword: This scores every keyword on a scale of 1 totelling you very simply how hard it would be to rank for that keyword.
This keyword scored an 18, which means it is very low competition.
by: Stephen Umberger, District Director. Small business owners thinking of purchasing or renovating commercial real estate or purchasing equipment to grow or expand their businesses should consider the U.S. Small Business Administration’s (SBA) Loan Program. Goal Setting & Planning For Mortgage Loan Originators By Bob Williamson tranceformingnlp.com Another loan officer – we’ll call her “Gerry” – was a bit of a seminar junkie who marketing ideas she wanted to incorporate into her business plan for the upcoming year. Where Max’s problem was that he’s set a very ambitious. Most loan officers need a bachelor’s degree and receive on-the-job training. Mortgage loan officers must be licensed. Education. Loan officers typically need a bachelor’s degree, usually in a field such as business or tranceformingnlp.com experience in related occupation: None.
Learn more about our scoring here. You can also see that this exact phrase gets searched about 70 times per month. Click Here to take a 7 day free trial of our keyword research tool, Long Tail Pro. You are becoming a teacher. They know that you are an expert, and they come in with a level of trust.
These long tail keywords typically come from people who are ready to buy. They are searching things very deep in the buying funnel, so typically these visitors turn out to be solid leads.
So what are you waiting for? Send Lumpy Mail Snail mail is dead, right? The recipient can feel the item in the packaging, prompting them to open it!Loan Officer Marketing Plan A mortgage loan officer marketing and also advertising plan can be very closely associated in order to that loan officer marketing as well as advertising plan.
in both these, you need to ensure your clients that a person simply can easily supply these people using the best and also accurate monetary advice. Oct 05, · Are you a Mortgage loan officer looking to promote your business?
Our 3 Simple and Easy Mortgage Loan Officer Marketing Ideas will help you stand out in your industry. Buying a house can be a stressful process, particularly for a first-time buyer. Getting approved for a mortgage loan Reviews: 5. This is the first in a series of articles to help you transform yourself into a Highly Successful Loan Officer.
Stephen Covey’s book, The Seven Habits of Highly Successful People, inspired this. Most loan officers need a bachelor’s degree and receive on-the-job training.
Mortgage loan officers must be licensed. Education. Loan officers typically need a bachelor’s degree, usually in a field such as business or tranceformingnlp.com experience in related occupation: None. A business plan can make or break a small business. A strong, detailed plan provides a clear road map for the future, forces you to think through the validity of a business idea, and can give you.
• Devise personal marketing system and begin writing annual business plan. • Schedule quality time with top producing COMPANY Loan Officers to review their business strategies and unique selling propositions, and to join them for sales calls and closings.