A look at the green revolution of the 60s and 70s

You are in outer space. The earth is a round, blue marble. You see the dark blue waters of the Pacific Ocean, and as you get closer, you see the long ribbon of the Pacific Coast Highway, the beach towns south of Los Angeles, the furrows of the waves.

A look at the green revolution of the 60s and 70s

Design by Jean Muir s Fashion — Mod fashion was innovative, creative, bold and brash. The British set the tone and the world followed. What we wear has always defined us to some degree. At the very least, it can indicate economic status, but always before within certain confines of convention.

Historically, a uniformity of dress created a homogeneous population.

S Fashion - Mod Fashion

The fashion revolution was youth oriented and youth driven and began in the streets rather than the old line couture houses. The Baby Boomers were coming of age. They were fun and hip and young people felt more comfortable shopping there. Not to be left out of the trend, Paraphernalia opened in on Madison Avenue in New York and was an instant smash.

Color played a big role in defining the look. The muted and pastel palette of s fashions gave way to bright, bold color often splayed in geometric patterns.

From day wear to Day Glo in less than a decade. A word about the word — Mod. Mod for modern, which in its purest use meant minimalist.

Arguably there is nothing minimal about most Mod fashion, but that is the origin. Mary Quant opened a boutique named Bazaar in Chelsea back in Her favorite design of dress was the simple A-Line style but in a shorter length and bold colors.

Later in the s she entered into an agreement with J. Penney to do four collections a year, she made mod fashions affordable and available to the massesin the U. Below, Mary Quant having her hair done by stylist Vidal Sassoon, who originated her hairdo.

A look at the green revolution of the 60s and 70s

Known as the bob, it was a short, angular hairstyle cut on a horizontal plane. See also Hair Style Mary Quant design s fashion — mod fashion dress Rudi Gernreich Austrian Rudi Gernreich first came into public view in with a daring topless swimsuit called the monokini, not pictured here for obvious reasons.

The dress at left displays the s fascination with cutouts and vinyl, which Gernreich is credited for creating.

He was also one of the only American based designers. Born in Italy but relocated to Paris, he was also famous for hoop dresses, asymmetrical styles and collarless jackets for men. Many in the Haute Couture world believed that Cardin sold out when he turned his attention to the average buyer with a ready-to-wear line, and then to branding of household items through licensing agreements.

He was in fact a pioneer whose merchandising genius was imitated by all those who once criticized. He used unconventional material such as metal, paper, and plastic for his Metal Couture and outlandish and flamboyant designs.

Opening in his design were seen in movies and theatrical productions throughout the decade. Paco Rabanne Design Givenchy In s fashion — mod fashion probably the most noteworthy thing to come out of the French Design House was all the beautiful gowns and suits that Audrey Hepburn wore.

Audrey was one of the most sought after actresses of the s and s. After their first meeting inHepburn became a virtual ambassador for the brand, wearing Givenchy on and off the screen.

What he learned about working with stretch fabrics turned into a exciting new materials for him to design with. Starting with a swimwear line he quickly expanded into scarves, throws and eventually blouses. Everyone wanted to see his wild geometric designs in a clothing line so he developed a line of dresses made out of a wrinkle-free silk.

He was even commissioned by Braniff International Airways in the mid s to design new fashion outfits for all of their air hostesses.


During the s Coco Chanel was firmly in control of the Company and her designs were worn by the wealthy and powerful. Jacquelyn Kennedy was at one time one of the most photographed women in the country and she could be seen usually wearing Chanel.The Second Green Revolution is a change in agricultural production widely thought necessary to feed and sustain the growing population on Earth These calls have precipitated in part, as a response to rising food commodity prices, and fears of peak oil among other factors.

look at the Green Revolution to determine how it may or may not have benefitted small farmers in terms of increased productivity and income. Emphasis has been placed on India, one of the recipients of Green Revolution technologies.

Being the second most populous country in the. The body was a lot sexier in the '70s than it was in the Twiggy-like '60s." Plunging V-necks are virtually everywhere you look — you can even leave a few buttons undone on a collared long-sleeve.

A second Green Revolution, like the first (but even more so), must be based on integrated approaches. It must focus on the entire farming system: crops, livestock, water, . A time of innocence and hope soon began to look like a time of anger and violence.

More Americans protested to demand an end to the unfair treatment of black citizens. The body was a lot sexier in the '70s than it was in the Twiggy-like '60s." Plunging V-necks are virtually everywhere you look — you can even leave a few buttons undone on a collared long-sleeve.

70s Fashion for Men (How to Get the s Style) - The Trend Spotter